As a college student in the late 1980s, riding the el was an entirely new experience for me. I secretly envied those who hailed from New York, or Chicago, or any place large enough to have a train service in operation. There were a few bus lines in Springfield, Illinois, where I grew up, but nothing remotely similar to the CTA.
The CTA was different in many ways back then. You could pay the conductor in cash when you got on the train. You could request a paper transfer, if you had an extra quarter for it. You could smoke at the el stops while you were killing time, waiting for the train to arrive. And that automated voice telling you what the next stop would be? That was announced by a real live person. In other words, the CTA was far removed from what it is today.
But one of the things that still remains is advertising on the el platforms. And one of the signs that I remember seeing in the 1980s has made a return visit to my memory, in the aftermath of Roger Ebert’s passing. It was a large photo of Ebert sitting at a typewriter, looking into the camera, with the words “Trust Ebert” superimposed. And that seemed like an entirely reasonable thing to do.
When I encountered this “Trust Ebert” ad on the CTA, I was writing for Northwestern’s A&O Film Board. We would show movies someplace on campus, either in the Norris Student Center or the Tech Auditorium, and charge a few dollars to cover the price of renting the film reels from the distributors. It was a way to recreate the movie-going experience, without the expense of going to Evanston’s lone theater on Central Street. I greatly enjoyed the process of selling the tickets and running the projector and, most of all, describing the films that were being shown.
The A&O Film Guide was a quarterly publication, which described all of the films that would be shown during a quarter. All of this would be made available online today, but it was a different world in the late 1980s. Each film had a short blurb, which provided the essentials about who was in the film, when it was released, how long it ran, and a short paragraph describing the plot.
Writing blurbs for the Film Guide was extraordinarily fun for me, because I took each one as a chance to mimic Roger Ebert’s writing style. Describing a movie like Midnight Run as if I were talking to an old friend was the way that I approached writing these blurbs.
In a small way, this process allowed me to be like Roger Ebert, and I enjoyed that immensely. When I became the Film Guide’s editor in 1989, my responsibilities included reading over other people’s blubs and–when necessary–writing blurbs for films that I had never heard of before. I always approached this task in the same way, by treating the reader as an intelligent, experienced person who wanted to know something about whatever film we were showing on any given night. That’s the way Ebert’s reviews always felt to me.
I was very proud of the film guides that were produced in this way, and my days of Trusting Ebert–by writing in a style that I had patterned after his–remain as one of the best college memories I have.
After the Internet came along in the 1990s, and began transforming the newspaper landscape, Ebert stayed at the forefront of these changes. He continued writing reviews—he never stopped doing that—but he also became a blogger, well before many people knew what that meant. A blog post that he wrote in 2009 inspired me to give up drinking. Upon reading Ebert’s description of his experiences with alcohol, I saw a lot of myself in his words. If he could give up drinking and still do well, I reasoned that I could do likewise. Again, I was Trusting Ebert.
After cutting alcohol out of my life I began to write, and have found this to be a form of intellectual liberation. On April 4, 2013, a story that I wrote for the website ChicagoSideSports.com was published in Roger Ebert’s newspaper, The Chicago Sun-Times. A picture of him appeared on the cover of that day’s edition, with the headline “Ebert’s not going anywhere.” I read the piece and hoped this would be the truth. But in the late afternoon of that day, the word came out that Ebert had indeed passed away.
In my sadness at the news, it occurred to me that I had filled a considerable chunk of Roger Ebert’s paper on the day that he passed away. Although I never met him, it feels as if I owe him a lot. I once tried to mimic his writing style, and the reason that I write today is because I read a courageous piece that he wrote about his own life.
Having any sort of a connection with him–no matter how tangental–is something that I’ll always feel good about. With the benefits of hindsight, I can confidently say that Trusting Ebert is one of the best things I have done.