They had me at #Starbucks


I’m sitting in a Starbucks, with some time to kill as my daughter works with her tutor. It’s mundane now, but these are moments I’ll probably miss some day in the future. So I’ll spend a moment capturing it before it slips away.

Since I gave up drinking coffee a few weeks ago, going to Starbucks feels a bit strange. It is as much a player in the coffee business as anyone, yet they want people who don’t drink coffee to come on in, too. So the result was “Starbucks Coffee” is now just “Starbucks” instead. And evidently that is enough. They had me at “Starbucks,” it would appear.

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